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4 ways to Flaunt Your Brands Social
I authored an Op-Ed for iMedia that was published today. Article Highlights: – Social Butterflies gravitate toward the buzz-of-the-day – Thrill-seekers take risks and stir things up – Wallflowers...
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The Pass Back Effect
For marketers working with child centric brands or simply have children of your own, it is important to understand certain trends that are quickly developing in how both parents and children’s...
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SnapTags vs. QR Codes the ideal 2D Experience
By now most of you have seen or interacted with QR codes in one form or another. Whether it was online, direct mail, etc… QR Codes are becoming a common tool in marketing toolkits. While it is possible...
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Advertising in the Year 2020
This morning my new article “what advertising will look like in 2020” is the cover story for iMedia Connection. The article is a forward looking piece that focuses on integrated mobile, converged media...
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2015 Will Be The Year Of…
I was recently asked by the iMedia team to provide my thoughts on 2015. Here is a part of the interview covering the topic of content, channels and data. Follow Tom Edwards @BlackFin360
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Integrating Celebrities and Online Influencers
This is the second of three posts taken from my recent interviews with iMedia. This post & video discuss integrating celebrity talent and online influencers. Millennials love online celebrities,...
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Data Is Fuel For Creative
Tom Edwards, chief digital officer, agency at Epsilon, sat down with iMedia to speak about how he views the role of data in driving creative decisions. Follow Tom @BlackFin360
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New Content Marketing Opportunities
There are many different ways to leverage content right now — from in-home virtual assistants to video, the opportunities abound. One thing hasn’t changed, though — the content still needs to be...
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Pokemon Go: 15 Vital Marketing Insights
Pokemon Go mania has hit the US. The near perfect storm of timing, relevance, and word-of-mouth has momentarily captured the media spotlight and Pokemon fans new and old. I recently provided iMedia...
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